— PROJECT NAME
Jeep | Built for TikTok
— AGENCY
Razorfish
— ROLE
Creative Director
Built for the feed. Straight to the desert.
The Insight: For Jeep fans, Easter Jeep Safari isn’t an event—it’s a pilgrimage.
The Idea: Turn a vehicle reveal into a journey. Not a launch film—something that feels native to TikTok.
What We Built: TikTok-native content that used transitions as storytelling—moving from Detroit design studio to Moab terrain in a single, fluid motion.
A format designed for the platform. A story designed for the audience.
The Result: A reveal that felt less like marketing and more like part of the event itself.