— PROJECT NAME
Jeep Moab Concepts
— AGENCY
Razorfish
— ROLE
Creative Director
The Jeep Vehicle Design Team creates special, one-off vehicles that always debut as part of the annual bacchanalia of off-road love that is the Easter Jeep Safari. We embraced TikTok style transitions to debut the vehicles with a story that symbolized the journey from Detroit garage to the red rocks of Moab, Utah.