— PROJECT NAME
Jeep Social Media
— AGENCY
Razorfish
— ROLE
Creative Director
With Jeep Social our challenge was always how to invite new fans into the fold while reinforcing bonds with the hardcore. Our team created and managed the work that connected with the brand’s more than 15 million fans, friends and followers. With inputs from partner agencies, international Jeep accounts, user-generated content and tons of smart thinking, we grew our existing fanbase and added more via whatever new channels that made sense. We connected with our fans by celebrating moments of passion and adventure all year-round. From “ducking” to Jeep-inspired ice cream we always found new ways to keep talking.
