— PROJECT NAME
Jeep.com
— AGENCY
Publicis Sapient
— ROLE
Creative Director/Copywriter
Jeep.com is the most important tool the brand has for converting fans into owners. The site needs to strike a balance between providing the rational information needed to get potential buyers down the purchase funnel while still delivering the brand attitude that brought people there in the first place.
30 Miles – W3 Awards, Applied Arts Interactive Award
Jeep.com – Marketing Automotive Awards, Best Website
“30 Miles of Freedom” Case Study
30 Miles of Freedom
How much fun can you jam into a gallon of gas? As it turns out, in a Jeep Compass or Patriot, quite a lot. We added a fun contest to jeep.com where we asked fans to show us a good time – within a 30 mile range. Then, we laddered it up with influencers, social media with the winner driving home in a new Jeep.
Jeep.com
I was creative director/copy lead on Jeep.com through a transition to a new AEM content management system. The new site architecture allowed us to quickly and easily edit, add or remove content. The system also utilized back end resources shared between all Stellantis brands for further flexibility and scalability. SEO was implemented throughout the site, increasing effectiveness.
Wrangler Hero
SUVs Explained (SEO)
Grand Cherokee Exterior page
Online shopping
Grand Cherokee
Trail Rated
Video Content
No matter how premium an SUV is or how a family fits inside, at the heart of every Jeep Brand vehicle is the ability to handle the rough stuff. They call it Trail Rated and the true test is on the Rubicon Trail.
This series showed off all that capability on the site and on YouTube.
