— PROJECT NAME
Nike Sportswear
— AGENCY
Organic
— ROLE
Associate Creative Director/Copywriter
As much street as it is stadium, Nike Sportswear is all about exclusivity and buzz. Catering to Sneakerheads and fashion forward thinkers who appreciate athletic heritage, Nike Sportwear fans will wait in long lines (and online) to grab the latest and greatest.
Year of the Rabbit Air Force One
We launched the super-exclusive Chinese New Year inspired Air Force Ones to digitally-savvy Sneakerheads with Nike Canada’s first ever social media contest. A physical/digital scavenger hunt led devoted fans on a rabbit hunting expedition. Online hints led devoted fans to physical locations where rabbit-themed posters were hidden. Fans who captured the posters in the real world earned more entries to win a rare pair of YOTR AF1s. The shoes themselves sold out just 30 minutes, with our winner taking home the final pair.
YOTR Poster
YOTR AF1s in one off box
Poster Capture
Logo Treatment
