I’m a copywriter and creative director based in Toronto with strength in seamlessly merging traditional and digital marketing.

Throughout my 20+ year career, I have crafted content over a diverse range of mediums, including social media, websites, CRM, broadcast, print, outdoor advertising, and experiential marketing.

I’ve had the opportunity to work across a variety of verticals and brands. I’ve sold breakfast cereal and birth control. Bank accounts and batteries. Imports and domestics. SUVs, crossovers, pickups, sedans, and a lot more.

I’ve led teams and offices, partnered with smart strategists and account folks. I have been fortunate to work with clients who truly appreciate the power of marketing and understand the transformative impact a remarkable campaign can have.

Whether working with big budgets or on a shoestring, I use the most relevant tools to connect in an impactful, meaningful, and human way.

When asked about my favourite project, my answer is always “the one I’m currently working on.” Curiosity and the solutions that come from daily discovery are the most rewarding part of any job.