Jim Borwick

— PROJECT NAME

Jeep Renegade Launch

— AGENCY

Publicis Sapient

— ROLE

Creative Director/Copywriter

The Jeep_® Renegade is the entry-level Jeep and is targeted at folks who aspire to being part of the family. To reach them, Jeep used agency and media partners to create the most extensive collection of content they'd every produced for a launch. We created a portal that not only housed the content but also facilitated the spirit of exploration. It included profiles of extreme sports athletes, musicians, urban scene setters and a new way to show off the vehicle – the Renegade Kaleidoscope. lt allowed potential owners to play with angles, colours, backgrounds and the number of ‘mirrors’ (or reflections) to give literally millions of potential combinations to save and share with their friends.