— PROJECT NAME
CIBC – Unlimited Chequing Account
— AGENCY
Publicis
— ROLE
Group Creative Head/Copywriter
Canadians were tired of getting nickel and dimed by their bank. Who wants to think about fees every time they use their account. Enter, the Unlimited Chequing Account. Naturally there were a lot of questions…but, our quick talking, quick walking and quick thinking spokesperson had answers.