— PROJECT NAME
Jeep Gladiator Mojave Launch
— AGENCY
Publicis Sapient
— ROLE
Creative Director/Copywriter
Jeep re-entered the pickup market with a super-cool, convertible called the Gladiator. But that wasn't cool enough. They went to the next level with a version designed for the challenging conditions found running in desert heat and sand. The Gladiator Mojave could be the coolest vehicle in the lineup. We launched with video content on Jeep.com, YouTube and 15 second cutdowns for social.