— PROJECT NAME
Dodge Dart GRC
— AGENCY
Sapient Nitro
— ROLE
Copywriter
How could we make the new Dodge Dart stand out in the hyper-competitive small car market? We knew it had all the features this demanding market wants, but it had something none of its competitors did – the Dodge spirit of speed and adrenaline. We created an irreverent experience that connected the street legal version of the Dart with the wicked 600 hp Global Rally Cross racer driven by X Games legend Travis Pastrana. TSN Rad
W3 Awards – Gold, Web Awards – Outstanding Website, Creativity International – Gold, IAC – Outstanding Website
- TSN Rad