— PROJECT NAME
Toronto Blue Jays
— AGENCY
Publicis
— ROLE
ACD/Copywriter
Competition doesn't switch off.
The Insight: The greatest athletes don’t just hate losing on the field. They hate losing. Period.
The Idea: Show Blue Jays players as relentlessly competitive, even when the game isn’t on the line.
What We Built: A broadcast campaign that captured players’ competitive instincts spilling into everyday situations, where winning always mattered.
These were paired with a series of posters that flipped familiar, everyday phrases—reframing them through the lens of on-field performance.
The Result: A campaign that extended the team’s identity beyond the game, revealing the mindset that drives performance at every level.
