— PROJECT NAME
Honda Motorcycles The Alaskan Adventure
— AGENCY
Grip Limited
— ROLE
Copywriter
Adventure motorcycling is not for the faint of heart. Just you and whatever you can load on the back of your bike… a kind of weird offspring between a big tourer, and a nimble motocross. They're built to go just about anywhere and to satisfy whatever bout of wanderlust has stricken you. We thought that the best way to demonstrate this wild world was to show it. We built a microsite where users could track along with Honda Canada's Warren Milner on each stage of 2 week, 12,000 km journey from Toronto to Alaska. We followed that up with a contest where fellow adventure addicts could win a trip to Peru to see Machu Picchu from the seat of a Honda bike.
ADCC – Silver, Interactive Media
