β PROJECT NAME
Jeep Wrangler Launch
β AGENCY
Publicis Sapient
β ROLE
Creative Director/Copywriter
The Jeep Wrangler is the most iconic, most recognizable vehicle in the entire Stellantis portfolio. Beloved by owners and vitally important for brand health, this was the biggest vehicle reveal in 10 years.
We needed to communicate significant changes without alienating the hard-core fan base. Starting from a strategic foundation based on the idea of boundless possibilities, the page evolved with pre-reveal content, then the live reveal and finally an immersive 360ΒΊ experience showcasing the all-new Wrangler in its natural habitat. Watch the case study for the story.
