— PROJECT NAME
Jeep Compass China
— AGENCY
Razorfish
— ROLE
Creative Director/Copywriter
China was the first market to receive the redesigned Compass. The sleek new design was tailor-made for the next generation of urban drivers, but we couldn’t lose the personality that separates Jeep from the rest – a passion for adventure. Produced under mid-pandemic restrictions, this spot shows how the Compass effortlessly moves from real jungles to a concrete one.